ANTEN ENTERPRISE CO., LTD.

ANTEN ENTERPRISE CO., LTD.

Founded in December 2015, Anten Enterprise Co., Ltd. may be a newly established brand, but our team had already accumulated over 30 years of rich professional OEM experience in the research, development, and design of fishing tackle products before officially entering Taiwan's retail market. At the time of our founding, the internationally renowned fishing tackle brand PURE FISHING decided to transition its Taiwan branch from a direct-sales system to a distributor-operated model. Leveraging our professional expertise, the Anten team successfully secured the distributorship. In February 2016, we officially became the sole exclusive distributor for PURE FISHING brands in Taiwan, marking our successful debut in the local fishing tackle retail market. We believe that quality is everything. Therefore, we strive to cultivate the image of our represented brands and continuously meet the professional needs of consumers by providing a more diverse range of high-quality products alongside faster after-sales maintenance services. In addition, the Anten team is dedicated to promoting Lure Fishing, aiming to make it a popular and beloved leisure activity for the general public. Anten's Vision To become the leader in Taiwan's Lure Fishing industry and to further popularize and develop Lure Fishing across Taiwan. Anten's Mission Sustainable Brand Management: To continuously maintain and elevate the image of our represented brands. Global Quality & Service: To provide consumers with high-quality products developed globally, backed by exceptional sales services. Localized Development: To carry forward the philosophies of our represented brands by developing products specifically tailored to Taiwan's local fishing environments. Promoting Leisure: To promote Lure Fishing as a widely popular and beloved family leisure activity in Taiwan. Environmental Sustainability: To advocate for the "Catch & Release" and "take only what you need" concepts, ensuring the sustainability and abundance of our fishery resources for future generations.